Online business has a way of turning one person’s decision into someone else’s drama. Amy Porterfield closes a big course and Jenna Kutcher ends a long running podcast. Following the announcements, Instagram Threads exploded with posts from people who were wondering whether or not “courses are dead” and “podcasts are over.”
Their decision stays their decision
A woman can retire a course without shutting down every digital product in existence. Another woman can wrap up a podcast without declaring audio content pointless. Followers see a caption, maybe a heartfelt episode, and a quick explanation. The rest stays off screen, things like health, family, money, boredom, fresh dreams, old commitments that no longer fit.
Copying a move from that private context, without any of the story behind it, hands a stranger huge influence over your calling. A decision that fits one life quietly turns into a verdict over many others. That gives way too much power to a social media announcement.
Your business did not appear because a guru launched something, so it does not vanish because she shuts something down. God does not fire you from an assignment by sliding someone else’s goodbye episode into your feed.
Business decisions need a better boss than the feed
Christian entrepreneurs often say they want God involved in work. The phone usually gets first access anyway. Trends move faster than prayer. Hot takes drop faster than quiet reflection. Checking what big names recommend feels easier than facing your own questions with the Holy Spirit.
A different set of questions changes everything. “What has God asked me to build right now” and “What kind of business life helps me walk with him” pull focus away from the industry noise. Those questions do not have one standard answer. They invite an ongoing conversation with God about offers, platforms, money, margins, and energy.
That conversation can include launches, shutdowns, pricing, structure, and pace. Nothing in your work life sits off to the side. God cares where hours, attention, and money flow.
Questions to sit with before burning everything down
Panic loves big exits. Wisdom usually pauses and asks annoying questions. Before deleting a course, podcast, or program because a big creator closed hers, it helps to slow down and get honest.
Questions like these can help:
- What stirred this urge to quit, a post, a launch that went badly, a long heavy season, or something deeper I have tried to ignore?
- When I picture ending this, do I sense peace, or mostly shame and fear about other people’s opinions?
- What good comes through this project for actual people, even when the metrics stay small?
- What costs show up in my body, my calendar, my home, or my friendship with God because of this project?
- Have I prayed about this more than I have scrolled about it?
- Have I talked with anyone who cares about me as a person and does not depend on this offer for their own income or status?
Answers to questions like these give a clearer picture of what is going on in your heart, so you can respond with God, instead of reacting to whatever the internet says today.
Staying can be faithful, stopping can be faithful too
Continuing a small podcast each week takes courage. Serving a tiny group through a course can express as much faith as running a huge program. Persevering with work God has not asked you to drop often matters more than chasing whatever looks shiny and popular this year.
Ending something can express faith too. Closing an offer that still earns money or still looks impressive takes courage. Walking away from something that flatters ego so you can guard health, family, and a soft heart toward God does not equal failure. That choice reveals where trust actually sits.
Big announcements from well-known entrepreneurs will keep flowing through your phone. Comment threads will keep turning those choices into sweeping statements about what works in business.
Christian women who run businesses always have another option. Pay attention to what happens, wish those women well, then turn your focus back to your own life and ask, “Holy Spirit, what fits my season, my limits, and my calling right now.” One small step that grows from that particular question will serve you far more than any panic pivot based on someone else’s news.
