For Editors & Newsrooms

Looking for a Journalist?

I’m Danielle Wallace, an independent journalist, former TV news reporter, and founder and editor of The Virtuous Creative.

My reporting interests include business and entrepreneurship, media and the creator economy, faith and culture, and wellness and lifestyle.

I spent nearly seven years working in television news as a general assignment reporter, including roles at WTVY News 4 and WAKA CBS 8.

My broadcast experience includes breaking news coverage, government and community reporting, source interviews, deadline writing, live reporting, on-camera storytelling, and producing stories for television and digital audiences.

I’ve also spoken at the National Association of Black Journalists Convention in 2023 and 2026 and led a social media webinar for the American Society of Journalists and Authors.

Have an assignment?

Contact me

What I Cover

Business + Entrepreneurship

Small business, founders, entrepreneurship, money, economic trends, and the realities of building and running a business.

Faith + Culture

Faith, religion, Christian culture, and stories exploring how belief intersects with business, media, money, and culture.

Media + Creator Economy

Digital media, social platforms, creators, online business, AI, audience growth, and the ways people build businesses and earn income through content.

Wellness + Lifestyle

Mental wellness, work-life issues, personal development, routines, lifestyle trends, and practical stories that help readers make informed decisions about how they live and work.

Reporting Formats

  • News explainers
  • Interviews
  • On-camera reporting
  • Trend stories
  • Short-form videos
  • Profiles
  • Features
  • Service journalism

Bylines & Video Journalism

THE VIRTUOUS CREATIVE

Ethical Marketing for Christian Women Entrepreneurs

Examining where persuasion crosses into manipulation in online business, including false urgency, shame-based messaging, testimonials, and faith-based sales tactics.

READ THE STORY
the virtuous creative

Alabama Voting Rights Rally: A Call to Action

from a Montgomery voting rights rally following a U.S. Supreme Court redistricting ruling, featuring faith leaders, elected officials, advocates, and organizers.

READ THE STORY

Have an Assignment?

Looking for a reporter for an upcoming story? Send me the topic, publication, deadline, assignment scope, and any other details I should know.