I spent years as a TV news reporter covering stories for CBS affiliates in Dothan and Montgomery, Alabama. My weeks were filled with finding sources and shaping angles. When I launched The Virtuous Creative, an independent journalism platform covering faith, business, and creativity for Christian women entrepreneurs, I brought the same approach with me. Good reporting requires good data, and I want to tell better stories for this community.
The Data Gap We Need to Discuss
Research on women entrepreneurs exists everywhere. McKinsey covers it, Goldman Sachs covers it, and the SBA publishes reports regularly. What nobody documents is what building looks like when your faith is the actual foundation and not a footnote. The data on Black Christian women entrepreneurs is even thinner. Black women are the fastest-growing group of entrepreneurs in the country, and the research still doesn’t reflect their specific experience.
So I decided to produce it myself.
What the Research Covers
Starting this month, The Virtuous Creative is running two original research surveys on Christian women in business. The first covers Christian women entrepreneurs broadly. It asks about revenue, business structure, financial confidence, pricing, mentorship, community, and where faith and entrepreneurship create friction. The second survey sits inside The Rising Percent, our dedicated editorial beat for Black women entrepreneurs. It goes deeper on race-based barriers, capital access, corporate exits, the current political climate, and what building costs when you operate in spaces not built with you in mind.
The goal is 500 responses for each survey. Once the data is in, I will publish the findings as reported pieces right here on The Virtuous Creative.
I have been in business for nearly seven years. I run The Virtuous Creative, an independent journalism platform, and Chayil Media Publishing, a content marketing business. Producing original data is part of what makes independent journalism worth reading. Faith-driven women in business have earned better coverage than what is out there.
Take the Survey and Help Shape Better Stories for Christian Women in Business
Both surveys are anonymous and take about five minutes to complete. Whether you have been in business for six months or ten years, your response contributes to original reporting.
Christian women entrepreneurs survey
Your response goes directly into published reporting on Christian women entrepreneurs. Five minutes of your time.
Black Christian women entrepreneurs survey
Your response helps shape original reporting on Black Christian women entrepreneurs that goes deeper than the headline. Five minutes is all it takes.
And if you know a faith-driven woman in business who would want her experience counted, send her the link.
